Use boring sign-up screens

Learnings from Spotify, Nextdoor, Ring and AllTrails sign-up screen redesigns.

When it comes to sign-up screens, there is often a tradeoff between functionality and delight. Today, I want to convince you that erring on the side of functionality is the better strategy.

Functional vs Delightful

Functional design emphasizes practicality and usability. It ensures that a product performs its intended functions efficiently and effectively.

Delightful design goes beyond functionality to create an enjoyable and emotionally engaging user experience. It aims to evoke positive emotions and make a lasting impression.

Recent experiments by Ring, AllTrails, Nextdoor, and Spotify showed that functional (and boring) designs won against enjoyable and emotionally engaging videos.

Try boring and functional designs for your next experiment on the sign-up flow.