Don't invest in dark mode

Dark mode is overhyped! Today, I want to convince you that dark mode is a vitamin, not a painkiller, and you shouldn’t invest in it unless you have a ton of resources with nothing better to do.

What does the data say?

• Only about 50% of the top 100 App Store apps support both dark and light modes.
• Dark mode is not a significant revenue driver.
• Transaction-based app categories have the lowest rate for supporting both light and dark modes (e-commerce, food & drink, etc).

Apps known for being notorious A/B testers turn Dark mode off by default. This includes companies like Facebook, Doordash and Linkedin.

If it had been the incredible thing that Reddit made it out to be, companies with thousands of engineers and hundreds of millions of dollars in revenue would have invested more in it!

If you are unsure about supporting dark mode, I recommend putting it on hold for now!